Full Job Description
Job Title: Digital Content Strategist
Location: Sault Sainte Marie, Michigan
Company Overview
Innovative Technologies is a leading provider of digital solutions for businesses across the globe. From pioneering web development to avant-garde digital marketing campaigns, we strive to stay at the forefront of technology. With a commitment to improving user experience and fostering engagement, we are seeking a talented Digital Content Strategist to join our dynamic team in Sault Sainte Marie.
Job Description
Are you passionate about creating engaging and high-quality content? Do you understand how to utilize data-driven strategies to optimize audience engagement? We are looking for a Digital Content Strategist who will play a key role in shaping our content initiatives and improving our digital presence. This is a unique opportunity to work with a reputable company that values creativity, collaboration, and strategic thinking.
Key Responsibilities
- Develop and implement comprehensive content strategies that align with business goals and target audience needs.
- Create, edit, and manage high-quality content across multiple digital platforms including websites, blogs, and social media.
- Analyze and report on content performance metrics, utilizing this data to refine and enhance content strategies.
- Collaborate with cross-functional teams including marketing, design, and sales to ensure cohesive messaging and brand voice.
- Research industry trends and competitor content to ensure our content remains relevant and engaging.
- Optimize content for SEO and ensure compliance with best practices in digital marketing.
- Conduct audience analysis and create detailed buyer personas to guide content development.
- Manage content calendars and ensure timely delivery of content across various channels.
- Lead brainstorming sessions to generate fresh and innovative content ideas.
- Mentor junior content creators and provide constructive feedback on their work.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Content Strategist or similar role, preferably in a B2B environment.
- Strong portfolio showcasing successful content campaigns.
- Deep understanding of content marketing, SEO, and digital marketing strategies.
- Excellent writing, editing, and communication skills.
- Experience with analytics tools (e.g., Google Analytics, SEMrush, or similar) to measure content performance.
- Ability to work independently and collaboratively in a fast-paced environment.
- Creative problem-solving skills and a proactive approach to challenges.
- Familiarity with CMS platforms such as WordPress or Drupal.
Why You Should Join Us
At Innovative Technologies, we believe in creating an inclusive and innovative work environment where every idea is valued. As a Digital Content Strategist, you will have the opportunity to make a significant impact on our company's digital presence and engage with a diverse audience. We offer:
- Competitive salary and bonuses based on performance.
- Comprehensive health, dental, and vision benefits.
- 401(k) plan with company matching.
- Flexible work hours and remote work options.
- Generous paid time off including vacation, sick leave, and holidays.
- Access to professional development opportunities and coaching.
- A culture that promotes work-life balance and personal growth.
About Sault Sainte Marie
Sault Sainte Marie, Michigan, is a vibrant city located on the shores of the St. Marys River, rich in history and natural beauty. Known for its scenic views, friendly community, and outdoor recreational activities, Sault Sainte Marie offers a unique blend of small-town charm and modern conveniences. Whether you enjoy hiking, fishing, or exploring cultural heritage, living in Sault Sainte Marie provides the perfect backdrop for both work and play.
Application Process
If you are excited about the opportunity to shape the future of our brand through compelling digital content, we want to hear from you! Please submit your resume and a cover letter detailing your relevant experience and why you would be a great fit for the role of Digital Content Strategist at Innovative Technologies.
Join us in making a difference in the digital landscape and take the next step in your career with a company that values innovation and creativity!
Innovative Technologies is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds and experiences.